The Science
Every ingredient earns its place.
We don't do proprietary blends. We don't hide behind "natural flavouring". Here's exactly what's inside every Ritua can — and the science behind why it's there.
Most supplements and wellness drinks use doses so low they're effectively useless. Government RDAs are often set as a minimum to prevent deficiency — not as an optimal dose for health and performance. Ritua is formulated at clinically relevant doses, based on peer-reviewed research, to actually make a difference.
Every ingredient in Rise is chosen for its morning relevance — hydration, immunity, gut health and stress resilience. Every ingredient in Restore is chosen for its evening relevance — sleep quality, relaxation and overnight recovery. No crossover. No filler. Just the right thing at the right time.
What Rise does for your body
One of the most researched vitamins in existence. At 500mg — significantly above the 80mg RDA — Vitamin C provides powerful antioxidant protection, supports collagen production, enhances iron absorption, and is a cornerstone of immune defence. Morning is the optimal time to take it.
The UK population is chronically deficient in Vitamin D, particularly through winter. D3 (cholecalciferol) is the most bioavailable form, supporting immune function, bone health, mood regulation and testosterone levels. 800 IU meets the UK government's recommended daily intake.
Zinc is essential for immune cell function, wound healing, protein synthesis and gut lining integrity. It works synergistically with Vitamin C and D3 to provide comprehensive immune support. At 10mg, Rise delivers 100% of the daily recommended intake.
Curcumin — the active compound in turmeric — is one of the most studied natural anti-inflammatory agents. At 300mg standardised extract, it helps reduce systemic inflammation, supports joint health and aids post-exercise recovery. Best absorbed in the morning with food or liquid.
Ginger has centuries of use as a digestive aid and is backed by modern research for its anti-nausea, pro-circulation and anti-inflammatory properties. At 300mg, it helps kickstart digestion in the morning and works synergistically with turmeric for enhanced anti-inflammatory effect.
An adaptogenic herb with over 40 years of research behind it. Rhodiola helps the body adapt to physical and mental stress, reduces fatigue, and supports cognitive function — without stimulants. Particularly effective when taken in the morning before demanding days.
Live cultures of Lactobacillus rhamnosus and Bifidobacterium breve — two of the most extensively researched probiotic strains. At 3 billion CFU, they support a healthy gut microbiome, improve digestive comfort and strengthen the gut-immune axis. Morning is the optimal time for probiotic consumption.
Potassium (200mg), Sodium from natural sea salt (100mg) and Calcium (100mg) work together to restore electrolyte balance after overnight dehydration. Essential for muscle function, nerve signalling and fluid regulation — the foundation of a properly hydrated morning.
All eight B vitamins — B1, B2, B3, B5, B6, B7, B9 and B12 (as Methylcobalamin, the most bioavailable form) — at 100% of the Reference Nutrient Intake. B vitamins are water-soluble and depleted daily, making morning replenishment essential for energy metabolism and nervous system function.
What Restore does for your body
Magnesium is involved in over 300 enzymatic reactions in the body and is the most important mineral for sleep and relaxation. Glycinate is the most bioavailable and gentlest form — it crosses the blood-brain barrier effectively and has minimal digestive side effects. At 250mg, it meets 67% of the daily recommended intake.
L-Glycine is an amino acid with remarkable sleep-enhancing properties. Multiple clinical trials show that 3g taken before bed measurably improves subjective sleep quality, reduces daytime sleepiness, and lowers core body temperature — a key trigger for sleep onset. One of the most evidence-backed sleep ingredients available.
KSM-66 ashwagandha is the most clinically studied adaptogen in existence, with over 20 randomised controlled trials. At 400mg, it significantly reduces cortisol levels, improves sleep quality, reduces anxiety and supports thyroid function. Evening is the optimal time — it works during the overnight cortisol reset.
A naturally occurring amino acid found in green tea, L-Theanine promotes alpha brain wave activity — the relaxed, focused state associated with meditation. At 150mg it reduces mental chatter, eases anxiety without sedation, and improves sleep architecture by supporting NREM deep sleep stages.
One of the oldest and most trusted herbal sleep aids. Chamomile's active compound apigenin binds to GABA receptors in the brain — the same pathway as anti-anxiety medications — producing a natural calming effect. At 300mg standardised extract, it promotes relaxation and signals to the body that it's time to wind down.
Passionflower enhances GABA activity in the brain — reducing neuronal excitability and promoting deep, restorative sleep. Clinical studies show it improves sleep quality, reduces anxiety and increases total sleep time. Works synergistically with Chamomile and L-Theanine for a compounding calming effect.
The "mushroom of immortality" in traditional Chinese medicine, now backed by modern research. Reishi's beta-glucans support immune function and overnight cellular repair. At 500mg it also has mild sedative properties that support sleep quality and has been shown to reduce fatigue with consistent use.
Zinc plays a role in melatonin synthesis and sleep regulation, as well as overnight immune function and tissue repair. 10mg provides 100% of the daily recommended intake, ensuring your immune system has everything it needs to do its overnight work.
Ready to feel the difference?
Science-backed doses. Real ingredients. Morning and evening — made for the way you actually live.